Friday, February 17, 2012
Marketing Like Building a House
One thing that occured to me early in my career (I handled the direct mail operation for an ad agency out of college) was that the marketing activities seemed to be 'cumulative', that is that they built upon themselves. As an example, each time someone was sent information, they experienced another 'touchpoint' from us. Each touchpoint reinforced their need for our services at least to some small degree. In addition, if they didn't buy that particular time, it allowed
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment