I. Marketing is defined as getting someone who has a need to know, like and trust you…in that order. You can’t circumvent the process.II. There is no "mystery" in marketing. The more people you communicate with in an appealing way, the more business you’ll generate.III. Unless you operate a monopoly, it generally takes 6 to 9 contacts with a prospect before they’re ready to buy.IV. Marketing never "ends" until you sell or close the business.
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