One of the most important things you can do to keep your marketing program on track is to put everything on a calendar. Because of the various activities that go into marketing your business, it's important to map them out and set milestones.
A marketing calendar can and should be shared with everyone in the organization for collaboration purposes as well as to keep everyone motivated. I recommend either a shared calendar via software (such as Marketo or ACT or something similar) or even
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