Marketing Tactic Mainstays

As a drought empties waterways of water leaving things underneath clearly visible, an economic slowdown also tends to remove excess and provides a better perspective of things.  This is certainly true in the world of marketing.  Some industries are straining to determine the marketing tactics that even work.  Print advertising?  It's taking a beating, no matter what your rep is saying.  Yellowpages?  My copy at home is shrinking every time I

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