The Right Way to Market

While things are difficult these days, I'm still taken aback at the lack of focus in the marketplace. The focus continues to be on an event that will suddenly change a business (ie. "if I send these inserts to 30k people then my business will turn around" or "if I can hire a good sales rep then everything will be ok").  That's a belief that can and does bring a business down.  If you're looking for the "magic elixir", then you're

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