Marketing's "One Thing"

I can't stop thinking of a line from a movie as I help my clients build business in a way that is manageable for them.  The line comes from the movie ”City Slickers”. If you remember, Billy Crystal’s character goes on a cattle drive looking for direction at mid-life. On the cattle drive, Curly (Jack Palance) turns to Billy’s character in the saddle and delivers the best answer…holding up his index finger, Curly declares, “one thing”...find that one thing you’re good

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